littlered

ExpressionEngine Web Developer and Web Debrouillarde

debrouillard

skilled and resourceful person; someone who "knows how to get stuff done"; best French word ever.

littlered is the home to Rebecca Taylor, a front-end and back-end web developer, specializing in clever ExpressionEngine development, ecommerce, design and SEO.

Miscellany by Topic.

30 March 2011

Information Architecture, Faceted Navigation and Duplicate Content

Good read by the always smart and engaging folks over at seomoz.org - this time on the importance of information architecture and the subtlety of faceted navigation v. filters and how that plays into the grand scheme of your SEO goals.

Key Takeaways

     
  1. Use as many facets as you need to ensure that your deepest faceted pages contain 100 products or fewer AND to ensure you have all the pages you need to target the keywords you want to rank for.
    2.  
  2. Pagination and sorting options can cause duplicate content – use Ajax / JavaScript to avoid this.
    3.  
  3. No matter which route a user takes to reach a particular page there can be only one (think Highlander) indexable URL.
    4.  
  4. Remember to create unique content for each page – the more important the page, the more awesome the content


faceted navigation cheat-sheet

Geography.

I'm in the beautiful Sonoran Desert in Tucson, AZ. You'll often find me in my childhood home in Jackson Hole, WY, or the beautiful beaches of Provincetown, MA. But my clients are everywhere.

Gratitude.

David Swift took this beautiful photograph. Stephen Caver and Colly’s work taught me much about media queries and how the perfect word is as important as the perfect picture. Sweet little font by Sudtipos.

LRLab.

Local.

Social.

Adieu.

And that’s all there is - there isn’t any more.